MFS
Various creative artifacts featuring web design, social media collateral, infographics, and visual guidelines
Various creative artifacts featuring web design, social media collateral, infographics, and visual guidelines
Project type: Creative, Web Design
Role: Art Director
Primary Stakeholders: Executive Creative Director, Agency CEO, MFS Product Director
Primary Stakeholders: Executive Creative Director, Agency CEO, MFS Product Director
Deliverables: Social creative, Infographics, Web Design
Deliverables: Social creative, Infographics, Web Design
Introduction
Re-launching the digital presence of a company that pioneered the mutual fund and manages almost half a trillion dollars in assets is no small feat. I worked as lead designer on multiple projects, from social communications to iconography to infographics.
Building the Digital Brand
At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams.
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A consistent design system is not often a first thought in the world of finance communication strategies. MFS, by choosing to pursue an ownable and dynamic communication design, had a great opportunity to one-up the competition. Our task was no small one. Across a number of months we were to redesign the social posts, iconography, the information visualizations and the photographic guidelines.
Social Creative
At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams.
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For a firm like MFS, social creative is a strategic business asset that supports trust, education, talent, and long-term brand equity, all of which align with the firm's stated purpose of creating long-term value responsibly. Our designs paired striking imagery and concise, bold statements with MFS's visual identity.
Web Designs and Information Visualization
MFS periodically featured interactive infographics on topics like women investors and volatility management on mfs.com. Below are a few examples:
The users have told us they want all of their content in one place. That's all good in theory. But how, exactly, does one fit 12+ content formats, each with varying levels of control, playback behavior, user awareness, and constraints via DMCA into one easy-to-use, automotive product that causes minimum driver distraction?
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it’s interesting. The value in consolidation of content, easy access, giving me more content options with radio and music subscriptions. It’s nice to have that all consolidated.
~Brian
We learn to adapt and utilize stuff, and you don’t know until you know. If new vehicles have this, after six months you're clicked.
~Rick
I think it gets to the concept of having an all in one. I'm positive on the whole experience, but the biggest detail we still don’tknow about yet is the cost…