Back

MFS

Various creative artifacts featuring web design, social media collateral, infographics, and visual guidelines

Various creative artifacts featuring web design, social media collateral, infographics, and visual guidelines

Project type: Creative, Web Design

Role: Art Director

Primary Stakeholders: Executive Creative Director, Agency CEO, MFS Product Director

Primary Stakeholders: Automotive VP of UX, SVP Automotive Product and Technology, SiriusXM CEO

Deliverables: Social creative, Infographics, Web Design

Deliverables: Journey maps, flowcharts, IA charts, service blueprints, wireframes, high fi prototype

Introduction

Re-launching the digital presence of a company that pioneered the mutual fund and manages almost half a trillion dollars in assets is no small feat. I worked as lead designer on multiple projects, from social communications to iconography to infographics.

Building the Digital Brand

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

A consistent design system is not often a first thought in the world of finance communication strategies. MFS, by choosing to pursue an ownable and dynamic communication design, had a great opportunity to one-up the competition. Our task was no small one. Across a number of months we were to redesign the social posts, iconography, the information visualizations and the photographic guidelines. 

Social Creative

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

Click to read more

Times have changed, and so has Nair. What used to be a gimmicky, tagline-based cream that left people with burns is now a gentle, convenient alternative to expensive, messy hair removal products. And they're not afraid to get real about it. Why burn yourself with hot wax when you can use Nair's Wax Strips right out of the box? Why cut yourself with a razor when you can use Nair's Argan Oil Shower power cream in 5 minutes? Co-opting the mic drop trope, we filmed sassy 10 second Snapchat videos and colorful social posts encouraging women to say goodbye to the old and welcome in the Nair.

Click to read more

Web Designs and Information Visualization

Along with Nair's updated ethos came a new, modern web experience. We started with a wider color palette that expanded and emboldened Nair's brand pink, then chose new fonts that communicate sophistication and boldness. We then painstakingly scoured for imagery within our budget that embodied a free-spirited, contemporary, and diverse brand which empowers women to let themselves shine.

The users have told us they want all of their content in one place. That's all good in theory. But how, exactly, does one fit 12+ content formats, each with varying levels of control, playback behavior, user awareness, and constraints via DMCA into one easy-to-use, automotive product that causes minimum driver distraction?

Click to read more

it’s interesting. The value in consolidation of content, easy access, giving me more content options with radio and music subscriptions. It’s nice to have that all consolidated.

~Brian

We learn to adapt and utilize stuff, and you don’t know until you know. If new vehicles have this, after six months you're clicked.

~Rick

I think it gets to the concept of having an all in one. I'm positive on the whole experience, but the biggest detail we still don’tknow about yet is the cost…

~John