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The Real Cost

'Movie poster' designs for a social media anti-smoking campaign

'Movie poster' designs for a social media anti-smoking campaign

Introduction

The Real Cost's campaigns often deal in hyperbole to inform teens about the dangers of smoking. I designed this social initiative to mimic contemporary horror movie key art which creates an impactful message while staying out of the preachy zone. As a horror movie fan, I can't say I didn't have a blast working on these despite the very serious underlying message.

Creative