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The Real Cost

Web design and marketing design for the fast-paced, cutthroat world of NYC theater. Godspeed.

Web design and marketing design for the fast-paced, cutthroat world of NYC theater. Godspeed.

Introduction

The Real Cost's campaigns often deal in hyperbole to inform teens about the dangers of smoking. I designed this social initiative to mimic contemporary horror movie key art which creates an impactful message while staying out of the preachy zone. As a horror movie fan, I can't say I didn't have a blast working on these despite the very serious underlying message.

Creative

At the same time that the object inventory was being assembled, my half of the team worked on creating wires and flow charts for the processes that would define the majority of the user experience within the current IA. With these we were able to pinpoint weak points in our interactions in addition to collecting open questions for dev and products teams. 

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it’s interesting. The value in consolidation of content, easy access, giving me more content options with radio and music subscriptions. It’s nice to have that all consolidated.

~Brian

We learn to adapt and utilize stuff, and you don’t know until you know. If new vehicles have this, after six months you're clicked.

~Rick

I think it gets to the concept of having an all in one. I'm positive on the whole experience, but the biggest detail we still don’tknow about yet is the cost…

~John