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Amazon Flex

Partner acquisition for the retail giant's gig-worker initiative

Partner acquisition for the retail giant's gig-worker initiative

Project type: Mobile UX/Creative

Role: UX Designer

Primary Stakeholders: Executive Creative Director, Agency CEO, Amazon Digital Product Director

Primary Stakeholders: Executive Creative Director, Agency CEO, Amazon Digital Product Director

Deliverables: User journeys, wireframes, development specs

Deliverables: User journeys, wireframes, development specs

Introduction

How does the world's biggest retailer seamlessly deliver to the world's biggest customer base? By taking advantage of the gig-economy zeitgeist of course. And from there, Amazon Flex is born. Delivery routes are sourced to independent drivers, they pick up the packages from fulfillment centers and bring them straight to the customers.

Acceptance Criteria

Marketing Site

A mobile-first site showcasing the benefits of AMZ Flex, supported by real partner success stories

Sign Up Flows

Create a simple, friction-free path to screen potential partners for eligibility and drive them to the amazon flex mobile app

Showcase People

Use photoshoot assets to tell the stories of real 'Flexers' who have found success with the service

Journey Mapping

When designing a digital signup experience for a client like Amazon it's important not to weigh it down with bells and whistles that don't serve a purpose. That was amongst our guiding principles when creating the gateway for one of the world's largest retailers' potential delivery contractors. It was paramount that the process to sign up was short and efficient while being informative enough to actually explain what the service actually is.

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When designing a digital signup experience for a client like Amazon it's important not to weigh it down with bells and whistles that don't serve a purpose. That was amongst our guiding principles when creating the gateway for one of the world's largest retailers' potential delivery contractors. It was paramount that the process to sign up was short and efficient while being informative enough to actually explain what the service is.

Account Creation

After journey mapping was complete. We moved onto the design phase, using Amazon's visual toolkit to build a comprehensive sign-up flow

After journey mapping was complete. We moved onto the design phase, using Amazon's visual toolkit to build a comprehensive sign-up flow

Modern Success Stories

We wanted to showcase how achieving a life more catered to your personal goals can be better realized through delivering with Amazon.  So we dedicated a large chunk of real estate on the homepage to telling real stories of flex drivers and how the program offered them a flexible schedule earning good money while pursing their dreams when they're not delivering.

We wanted to showcase how achieving a life more catered to your personal goals can be better realized through delivering with Amazon.  So we dedicated a large chunk of real estate on the homepage to telling real stories of flex drivers and how the program offered them a flexible schedule earning good money while pursing their dreams when they're not delivering.

We wanted to showcase how achieving a life more catered to your personal goals can be better realized through delivering with Amazon.  So we dedicated a large chunk of real estate on the homepage to telling real stories of flex drivers and how the program offered them a flexible schedule earning good money while pursing their dreams when they're not delivering.

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